![]() However, although it’s the search engine most people use on their desktops or laptops, there are plenty of other options, including Ecosia, an eco-friendly option, and South Korea’s Naver. Google is undoubtedly the first search engine people think of when we talk about SEO. SEO is a great tool to improve a website’s position in search engine results for those with a low budget and for whom investing in a complete search engine marketing (SEM) solution isn’t a viable option. And that’s where search engine optimization (SEO) enters the picture. However, it’s not enough to simply have a website people also need to be able to find it. While we wouldn’t necessarily go all-in on such obvious hyperbole, an online presence is definitely important. It has been said that a business only becomes real once it exists on the Internet.
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